MORSE is Canada’s leading market access strategy consultancy, focused on developing comprehensive reimbursement strategies that address our Clients’ needs.

Our team of experts, use their unique combination of real-world experience, technical skill, and nuanced understanding of the Canadian payer context to provide honest and practical guidance to our clients on navigating the market’s complexities.

We Are Known For Our

  • Arvind Mani

    Managing Director
    Managing Director
  • Sherry O'Quinn

    Managing Principal
    Managing Principal
  • Jaclyn Beca

    Director of Pharmacoeconomics and RWE
    Director of Pharmacoeconomics and RWE
  • Sang Mi Lee

    Executive Director
    Executive Director
  • Katherine Scott

    Senior Consultant
    Senior Consultant
  • Anita Gadhok

    Senior Consultant
    Senior Consultant
  • Sal Cimino

    Senior Consultant, Private Drug Plans
    Senior Consultant, Private Drug Plans
  • Lana Duan

    Market Access & Data Analytics Manager
    Market Access & Data Analytics Manager
  • Jamie Thon

    Senior Market Access Analyst
    Senior Market Access Analyst
  • Brooklyn Kostiuk

    Market Access Analyst
    Market Access Analyst
  • Cherry Chan

    Market Access Associate
    Market Access Associate
  • Donna Yang

    Market Access Analyst
    Market Access Analyst

MORSE Services

We focus on being our Clients’ Strategy partner across the product’s life cycle from early-stage evidence strategy through reimbursement and post-market processes, complementing and enhancing the technical work done by submission dossier vendors. Our unique perspective and insights enable us to deliver tailored strategies that effectively engage key stakeholders in the healthcare ecosystem.

Comprehensive Market Access Launch Strategy

We provide specifically tailored support to help you ASSESS the landscape, MITIGATE risks, and OPTIMIZE market access success for your drugs, particularly for complex drugs including specialty, oncology and drugs for rare disease (DRDs). Our guidance will help you navigate the complexities of the Canadian healthcare system.

Market Access Landscape Analysis

We provide you with the insights needed to INFORM your strategy throughout your product launch life cycle. Our comprehensive analysis will equip you with a clear understanding of the market dynamics, facilitating informed decision-making.

HTA Planning and Reimbursement Evidence Strategy

Our real-world experience, technical skill, and nuanced understanding of the Canadian payer & HTA context enable us to provide expert guidance on HTA assessment and (re)submission strategies throughout your product launch life cycle. We ensure your product is well-positioned for success.

Negotiation & Stakeholder Engagement Strategy

Our unique understanding of Canadian payers will help you OPTIMIZE your approach, VALIDATE your position, and NAVIGATE challenges in negotiations with the pCPA and private payers. We serve as your trusted partner in fostering productive relationships with key stakeholders.

Portfolio & Life Cycle Strategy

Our deep expertise and unique insights into the Canadian market access landscape allow us to help you proactively PLAN and optimize your portfolio & life cycle challenges. Our strategic approach will help you maintain a strong market presence and adapt to evolving conditions.

Expert-Led Training & Customized Workshops

Our unparalleled expertise in the Canadian market access landscape enables us to offer a comprehensive suite of training programs and customized interactive workshops designed to PREPARE your team for success. We will equip your team with the knowledge and skills necessary to thrive in this dynamic environment.

MORSE Values

EXCELLENCE

We prioritize our team’s welfare and the quality of services and products we deliver to our clients while constantly looking for ways to improve.

INTEGRITY

We choose actions that reflect honesty and fairness: we honour our commitments and acknowledge our mistakes.

RESPECT

We communicate with openness, authenticity, kindness and respect and value the time, capability and intentions of everyone we work with.

COLLABORATION

We achieve success by building meaningful relationships and openly collaborating in the pursuit of excellence.

EXCELLENCE

We prioritize our team’s welfare and the quality of services and products we deliver to our clients while constantly looking for ways to improve.

INTEGRITY

We choose actions that reflect honesty and fairness: we honour our commitments and acknowledge our mistakes.

RESPECT

We communicate with openness, authenticity, kindness and respect and value the time, capability and intentions of everyone we work with.

COLLABORATION

We achieve success by building meaningful relationships and openly collaborating in the pursuit of excellence.

MORSE Reports

NEW Canadian Reimbursement Trends and Timelines Report Released!

Industry Feedback...

MORSE Signals

Timely and relevant updates related to the emerging developments in the Canadian pharmaceutical reimbursement landscape.
MORSE's Sang Mi Lee joins a podcast with Exactis Innovation discussing the intricacies of Canada's drug reimbursement system and how it might evolve with the recent creation of…
MORSE Consulting Inc. is pleased to release our pCPA Quarterly Update infographic, which highlights key metrics from Q1 2024 compared to performance over the last year. For a…
At MORSE Consulting, we're delighted to share insights from Sherry O'Quinn's recent participation at the Rare Disease Day 2024 Summit held by the Canadian Organization for Rare Disorders…

MORSE Key

Pharmaceutical Market Access Events Calendar

MORSE Careers

We are always looking for bright, passionate, and motivated individuals, so check out our open positions or send us your resumé.
We are seeking an individual with similar values, a passion for learning and an interest in making a meaningful contribution to consulting projects and our overall...
We are seeking an individual with similar values, a passion for learning and an interest in making a meaningful contribution to consulting projects and our overall...
MORSE Consulting Inc. - Deciphering Pharmaceutical Market Access