MORSE is Canada’s leading market access strategy consultancy, focused on developing comprehensive reimbursement strategies that address our Clients’ needs.

Our team of experts, use their unique combination of real-world experience, technical skill, and nuanced understanding of the Canadian payer context to provide honest and practical guidance to our clients on navigating the market’s complexities.

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  • Arvind Mani

    Managing Director
    Arvind Mani
    Managing Director

  • Sherry O'Quinn

    Managing Principal
    Sherry O’Quinn
    Managing Principal

  • Jaclyn Beca

    Director of Pharmacoeconomics and RWE
    Jaclyn Beca
    Director of Pharmacoeconomics and RWE

  • Sang Mi Lee

    Executive Director
    Sang Mi Lee
    Executive Director

  • Katherine Scott

    Senior Consultant
    Katherine Scott
    Senior Consultant

  • Anita Gadhok

    Senior Consultant
    Anita Gadhok
    Senior Consultant

  • Sal Cimino

    Senior Consultant, Private Drug Plans
    Sal Cimino
    Senior Consultant, Private Drug Plans

  • Lana Duan

    Market Access & Data Analytics Manager
    Lana Duan
    Market Access & Data Analytics Manager

  • Jamie Thon

    Senior Market Access Analyst
    Jamie Thon
    Senior Market Access Analyst

  • Brooklyn Kostiuk

    Market Access Analyst
    Brooklyn Kostiuk
    Market Access Analyst

  • Cherry Chan

    Market Access Associate
    Cherry Chan
    Market Access Associate

  • Donna Yang

    Market Access Analyst
    Donna Yang
    Market Access Analyst

MORSE Services

​We focus on being our Clients’ Strategy partner across the product’s life cycle from early-stage evidence strategy through reimbursement and post-market processes, complementing and enhancing the technical work done by submission dossier vendors. Our unique perspective and insights enable us to deliver tailored strategies that effectively engage key stakeholders in the healthcare ecosystem.

Comprehensive Market Access Launch Strategy

We provide specifically tailored support to help you ASSESS the landscape, MITIGATE risks, and OPTIMIZE market access success for your drugs, particularly for complex drugs including specialty, oncology and drugs for rare disease (DRDs). Our guidance will help you navigate the complexities of the Canadian healthcare system.

Market Access Landscape Analysis

We provide you with the insights needed to INFORM your strategy throughout your product launch life cycle. Our comprehensive analysis will equip you with a clear understanding of the market dynamics, facilitating informed decision-making.

HTA Planning and Reimbursement Evidence Strategy

Our real-world experience, technical skill, and nuanced understanding of the Canadian payer & HTA context enable us to provide expert guidance on HTA assessment and (re)submission strategies throughout your product launch life cycle. We ensure your product is well-positioned for success.

Negotiation & Stakeholder Engagement Strategy

Our unique understanding of Canadian payers will help you OPTIMIZE your approach, VALIDATE your position, and NAVIGATE challenges in negotiations with the pCPA and private payers. We serve as your trusted partner in fostering productive relationships with key stakeholders.

Portfolio & Life Cycle Strategy

Our deep expertise and unique insights into the Canadian market access landscape allow us to help you proactively PLAN and optimize your portfolio & life cycle challenges. Our strategic approach will help you maintain a strong market presence and adapt to evolving conditions.

Expert-Led Training & Customized Workshops

Our unparalleled expertise in the Canadian market access landscape enables us to offer a comprehensive suite of training programs and customized interactive workshops designed to PREPARE your team for success. We will equip your team with the knowledge and skills necessary to thrive in this dynamic environment.

About Our Services

MORSE Values

EXCELLENCE

We prioritize our team’s welfare and the quality of services and products we deliver to our clients while constantly looking for ways to improve.

INTEGRITY

We choose actions that reflect honesty and fairness: we honour our commitments and acknowledge our mistakes.

RESPECT

We communicate with openness, authenticity, kindness and respect and value the time, capability and intentions of everyone we work with.

COLLABORATION

We achieve success by building meaningful relationships and openly collaborating in the pursuit of excellence.

EXCELLENCE

We prioritize our team’s welfare and the quality of services and products we deliver to our clients while constantly looking for ways to improve.

INTEGRITY

We choose actions that reflect honesty and fairness: we honour our commitments and acknowledge our mistakes.

RESPECT

We communicate with openness, authenticity, kindness and respect and value the time, capability and intentions of everyone we work with.

COLLABORATION

We achieve success by building meaningful relationships and openly collaborating in the pursuit of excellence.

MORSE Reports

NEW Canadian Reimbursement Trends and Timelines Report Released!

Industry Feedback...

“The market access timelines within Canada are a broad and important issue and therefore, there is significant value in providing this information to companies on a regular basis. Global head offices frequently have questions regarding the Canadian reimbursement processes particularly after HTA recommendation. This slide deck would be a valuable tool for market access groups and business units to answer these questions and set internal expectations.”

– General Manager
Ontario-based Pharmaceutical Company

 “In our world of market access we know the processes inside and out, but where the advantage of this MORSE report lies for individuals like myself is in painting the picture of the public reimbursement process and timelines with our internal commercial teams, senior management and global voices as we determine launch plans for products in Canada.”

– Public Affairs Lead
Ontario-based Pharmaceutical Company

“This report is a useful tool to sensitize stakeholders, in particular MORSE’s expertise will allow us to answer internal questions regarding pCPA negotiations and timing of the letter of intent.” 

– Market Access Director
Quebec-based Pharmaceutical Company

“When working with stakeholders, such as patient groups, the timeline content of the report would be useful in order to map out strategy and timing. Ultimately, it would facilitate coordination across many silos, including internally within the Canadian team, the global team and with external stakeholders such as patient groups and payers.”

– Director of Market Access & Government Affairs
Ontario-based Pharmaceutical Company
Learn More

MORSE Signals

Timely and relevant updates related to the emerging developments in the Canadian pharmaceutical reimbursement landscape.

Accelerating Access: Leveraging Target Zero to Expedite Time to Access for New Therapies

October 2, 2024
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Market Access News, Publications
On September 5th, 2024, Katherine Scott and Lana Duan from MORSE Consulting presented “Accelerating Access: Leveraging Target Zero to Expedite Time to Access for New Therapies” at the…
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Posted by MORSE
1 MIN READ

CRaFT Mid-Year Update is Here!

September 25, 2024
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Market Access News, Publications
We’re excited to announce that the 2024 Canadian Reimbursement & Forecasting Timelines (CRaFT) Mid-Year Update is now available! If you’re subscribed, you can now access the latest insights…
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Posted by MORSE
1 MIN READ

Challenges with Integrating Early-Stage Cancer Trial Endpoints into Economic Models: Review of Canadian and International HTA Recommendations

August 20, 2024
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Market Access News, Publications
The 2019 Real-World Evidence and Outcomes-Based Agreements Working Group research and outputs executive summary report is now available. The mission of the Real-World Evidence and Outcomes-Based Agreements Working Group is to advance the opportunity for the use of outcomes-based agreements in Canada.
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Posted by MORSE
3 MIN READ
All Morse Signals

MORSE Key

Pharmaceutical Market Access Events Calendar
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MORSE Careers

We are always looking for bright, passionate, and motivated individuals, so check out our open positions or send us your resumé.

Career Opportunity at MORSE for a Backend Developer

December 19, 2023
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Careers, What's New
We are seeking an individual with similar values, a passion for learning and an interest in making a meaningful contribution to consulting projects and our overall...
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Posted by MORSE
3 MIN READ

Career Opportunity at MORSE for Consultant, Health Technology Assessment

July 4, 2023
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Careers, What's New
We are seeking an individual with similar values, a passion for learning and an interest in making a meaningful contribution to consulting projects and our overall...
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Posted by MORSE
7 MIN READ
All Morse Careers
MORSE Consulting Inc. - Deciphering Pharmaceutical Market Access