Pangaea Group: Marketing Pharmaceuticals in Canada – Fall 2018

Maximize the success of your brand. Learn how to grow your brand from experienced industry executives no matter where it is in its life cycle.

Learning Objectives

• Understand the regulations that control promotion of products in the Canadian Pharmaceutical Industry
• Develop a better understanding of the Canadian Pharmaceutical Industry and environmental influences that impact commercialization of pharmaceuticals
• Gain an understanding of how pricing and reimbursement will significantly affect your brands’ success
• Identify and apply strategies to make your brand more effective and shape its successful future
• Pick up tips on how to use market research and data to maximize your brands’ performance
• Determine the correct way to segment and target your audience for improved impact of your message and deployment of resources
• Incorporate new and unique ways to be more successful in your career and network with others within the industry

*Note: This is a four day course.

Course event dates include: October 15th- 16th and October 29th- 30th. Please see ‘More Information’ for details.