Brad Alyward


Brad has 20 years of work experience – initially as a business analyst and project manager in the consulting, IT services and oil and gas industries and more recently as a pharmacist and business operations manager with the Nova Scotia public drug programs. As a former Operational Co-lead for both of the pan-Canadian Pharmaceutical Alliance (pCPA) Brand and Generic initiatives, Brad has a comprehensive and unique perspective on the Canadian pharmaceutical market access environment.

The Canadian pharmaceutical reimbursement landscape is poised for significant changes and challenges over the foreseeable future. Continued access to innovative and effective treatment options will require creativity and a greater level of collaboration among all healthcare stakeholders. I believe that MORSE is well-positioned to develop important, insightful solutions in this ever-evolving space.

As a Principal, Brad contributes to client success by providing strategic advice related to MORSE’s pricing, reimbursement, and negotiation strategy services.

Brad can be reached at or (902) 229-6225.

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Brad Alyward, Principal at MORSE Consulting Inc.