Lana Duan

Market Access & Data Analytics Manager

Lana holds an MSc in medical science from the University of Toronto and has 3+ years of experience in pharmaceutical market access consulting. She has a profound understanding of administrative health databases, RWE, HTA, pCPA, payers, and PMPRB. Her passion lies in using data-driven insights to inform strategic decision-making within the healthcare space. Lana has supported clients and their products to achieve reimbursement success by conducting landscape assessments, advisory boards, payer research, data analysis, and reimbursement submissions. She is highly familiar with a wide variety of therapeutic areas, including oncology, non-oncology, cell & gene therapies, DRDs, biosimilars, and diagnostic devices.

Cognizant of Canada’s uniquely intricate market access terrain, my passion is to craft innovative tools and cultivate strategic partnerships, harmonizing global efforts to create a healthier future.
As a Market Access & Data Analytics Manager, Lana leverages her diverse expertise to generate qualitative and quantitative insights that are tailored to the needs of clients in the healthcare space. Lana can be reached at or 437-439-8198.

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Lana Duan - MORSE Consulting Inc.