Sherry O’Quinn

Managing Principal

Sherry O’Quinn, an experienced pharmacist and market access expert, serves as the Managing Principal at MORSE Consulting. With over 25 years of diverse experience, including more than a decade with the Ontario Public Drug Plan and 8+ years in consulting, Sherry brings extensive knowledge and a unique perspective to pharmaceutical market access strategy, particularly within the realm of public payer reimbursement & pCPA negotiations.

In her role as the leader of MORSE’s consulting services, Sherry is dedicated to providing innovative reimbursement solutions tailored to address the specific challenges of the public reimbursement process, ensuring alignment with the firm’s vision and methodology. Her leadership ensures that MORSE clients receive high-quality work and achieve optimal outcomes in navigating complex reimbursement negotiations.

My vision for MORSE is to bridge the gap in perspectives and understanding between the key stakeholders in the market access space with the mutual objective of ensuring positive outcomes for patients and the health care system overall. MORSE has a unique opportunity to do this given the roles our team have had acting as or working with each stakeholder.
During her tenure in government, Sherry played a pivotal role in the development of the pCPA framework and initial negotiations, and oversaw critical functions such as ON Drug Submissions, Negotiations & Product Listing Agreements (PLAs), and contributing to policy and formulary management decisions. She has direct experience in over 400 public payer negotiations (pCPA & ON), developing a deep understanding of the intricacies of public payer decision-making processes and pCPA operations. Sherry’s background as a pharmacist, spanning both hospital and retail settings, coupled with her extensive expertise in drug plan operations & pCPA negotiations, positions her as a trusted advisor and respected professional in the industry.

Known for her integrity, respectfulness, and collaborative approach, Sherry excels in engaging with diverse stakeholders, both internally and externally. She values understanding varied perspectives and fosters collaborative relationships to develop sustainable solutions that benefit all parties involved. Her commitment to excellence and dedication to driving positive change in the realm of pharmaceutical market access make her a valuable asset to MORSE Consulting and its clients.

Sherry can be reached at Sherry@MorseConsulting.ca or (647) 717-3179.

Sherry is a pharmacist with over 20 years of experience working in the government, hospital and private sectors. She has first-hand knowledge of public payer decision making, pan-Canadian Pharmaceutical Alliance (pCPA) operations and approach to negotiations having led the negotiation of over 100 Ontario-specific product listing agreements and 20 pCPA negotiations. Sherry is known for her openness, respectfulness, and integrity in dealing with all stakeholders, internal and external. She believes in understanding all parties’ perspectives and working collaboratively to reach feasible solutions.
My vision for MORSE is to bridge the gap in perspectives and understanding between the key stakeholders in the market access space with the mutual objective of ensuring positive outcomes for patients and the health care system overall. MORSE has a unique opportunity to do this given the roles our team have had acting as or working with each stakeholder.
As Managing Principal, Sherry leads MORSE’s consulting services and is responsible for providing clients with the highest quality of work delivering solutions to clients’ reimbursement challenges through application of the MORSE approach and vision. Sherry can be reached at Sherry@MorseConsulting.ca or (647) 717-3179.
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Sherry O'Quinn, Managing Principal at MORSE Consulting Inc.