Are you expecting regulatory approval from Health Canada and positive recommendations from CADTH/INESSS but don’t feel adequately prepared to negotiate with the pan-Canadian Pharmaceutical Alliance (pCPA)?

MORSE Consulting Inc. is offering a pCPA Negotiation Simulation service. This service provides our clients with the skills, strategies, and tactics to optimize their negotiations by walking them through a realistic pCPA experience using a series of simulated virtual sessions with MORSE’s pCPA experts.


Are you looking to align expectations of cross functional teams and global colleagues on how your product will be negotiated in a Canadian context?

Would you like to receive critical and constructive feedback on your negotiation skills and approach from credible public payer experts?

Do you want to be as prepared as possible to negotiate with the pCPA?


MORSE Consulting is uniquely qualified to help clients prepare for such an experience and are pleased to offer our new pCPA Negotiation Simulation service.

Clients will have the opportunity to prepare for multiple sessions with our expert team, which will allow the market access team to prepare and coordinate internal approval and alignment prior to making their next move – much like an actual pCPA negotiation. We will work with the client to better manage priorities and expectations and provide real-time feedback to help prepare for this important phase of the reimbursement pathway.


With this service, clients will be able to pressure-test their approach, fine-tune their strategy and gain internal alignment prior to negotiating with the pCPA. Whether the company is getting ready for its first negotiation, or its fifth, our team of experienced ex-payer negotiators will help anticipate the pCPA’s approach and tailor the strategy accordingly.

The MORSE pCPA Negotiation Simulation will sensitize clients to the challenges faced by public payers when dealing with negotiations and aims to develop solutions that considers the interest of all key stakeholders involved in this process.

If your team has specific needs related to any of our pCPA Negotiation Simulation services, MORSE has the flexibility to customize its service offerings to meet those needs. Contact MORSE today at

New MORSE pCPA Negotiation Simulation