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MORSE services

Negotiation Strategy & Simulations

Build your payer strategy, rehearse your value proposition, and prepare for negotiations with the pCPA and private payers.

Discuss your negotiation strategy Explore the simulation

Client perspective

pCPA negotiation simulation

“We particularly benefited from MORSE’s pCPA negotiation simulation service, which challenged us to sharpen our value proposition in a realistic environment before communicating it to external partners.”

— MORSE client

Negotiation preparation

Rehearse the negotiation before it happens

Test your value proposition in a realistic pCPA negotiation simulation. Work through how you’ll communicate your evidence, respond to questions, and refine your approach before engaging with external partners.

  1. Prepare your position

    Identify the evidence and messages that support your value proposition.

  2. Rehearse the discussion

    Practise how your team presents its case and responds to payer questions.

  3. Refine your approach

    Use the exercise to sharpen your messages before the real conversation.

When a simulation helps

  • You’re preparing for your first pCPA negotiation.
  • You want to stress-test your value proposition against likely payer questions.
  • Your Canadian and global teams need to agree on the negotiation approach.

Use the rehearsal to identify which messages to sharpen, which questions to prepare for, and where your team needs to align.

Discuss a pCPA simulation

How we can help

Support across the negotiation process

Draw on MORSE’s experience with Canadian public and private payers to plan your approach and put it into practice.

Negotiation strategy and simulations
Develop a negotiation plan, test your messages, and prepare for payer discussions.
Innovative agreement feasibility
Assess whether an innovative agreement fits your negotiation objectives.
MORSE Advisory Panel
Bring relevant perspectives into your planning through the MORSE Advisory Panel.
Stakeholder mapping and engagement
Identify key stakeholders, gather insights, and plan how to engage them.
Implementation advice
Translate your strategy into practical next steps.

Preparing for a payer negotiation?

Talk to MORSE about your strategy or a simulation for your team.

Discuss your negotiation strategy