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Virtual workshop
Monday, November 2, 2026
A practical foundation in Canadian pharmaceutical market access—understand how medicines move from approval to reimbursement and patient access.
Ideal for
New and early-career professionals, cross-functional teams, students and recent graduates.
Objective:
The Market Access Basics Workshop provides a practical introduction to the Canadian pharmaceutical market access landscape, helping participants understand how medicines move from regulatory approval to reimbursement and patient access. The workshop covers key components of the market access journey.
The curriculum includes an overview of the Canadian reimbursement landscape, Health Canada, the Patented Medicine Prices Review Board (PMPRB), Health Technology Assessment (HTA), pan-Canadian Pharmaceutical Alliance (pCPA), private payers, reimbursement pathways, timelines, and essential market access terminology.
Through real-world case studies, interactive exercises, and practical discussions, participants will develop a strong foundational understanding of Canadian market access and gain the confidence to collaborate effectively with market access teams or pursue a career in the field.
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The latest CRaFT 2026 report has updated reimbursement data, forecasts, and trends. Get the most current insights.
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