Dominika Dabrowski (DKDA Consulting), Arvind Mani (MORSE Consulting), and Sherry O’Quinn (MORSE Consulting) have collaborated on an article that describes best practices for organizing and executing effective market access Advisory Board Meetings.
Market Access teams often bridge the Clinical and Commercial silos, and as such, Market Access Managers play a critical role in the development and implementation of effective strategies that need to satisfy competing department objectives. One of the tools available to Market Access Managers that can help align these conflicting priorities is the Advisory Board Meeting.
Undertaking an Advisory Board Meeting requires a significant investment of both time and budget. This article highlights a number of best practices that will help to ensure a successful meeting, and maximize the return on this investment.
A copy of the article can be downloaded here.
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