TRAINING

MORSE Consulting delivers training sessions on the Canadian pharmaceutical reimbursement environment that can be customized for various target audiences.

client-challenge

Client Challenge

Manufacturer’s market access lead faced issues in sensitizing the Executive Leadership Team (ELT) on the challenges associated with the reimbursement environment in Canada.

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MORSE’s Solution

Developed a training session that provided an overview and description of the “current state” of the Canadian current market access environment to the ELT. Leveraged direct experience and pan-Canadian Pharmaceutical Alliance (pCPA) process metrics to help manage ELT expectations in terms of time-to-negotiate, level of value typically sought in pCPA negotiations, and the potential for variation in the level of public reimbursement between provinces. Through a comprehensive interactive session, began to sensitize ELT to the importance of timely global engagement and support for market access strategies and negotiation mandates.

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Value to Client

The training session sensitized the ELT to the rapidly changing and challenging reimbursement environment and “level-set” internal expectations for current and upcoming launches.

Training
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